Walking into any decent cocktail bar and ordering a Brooklyn Cocktail with Amer Picon will almost assuredly elicit a sad story about the dilution and final death of Amer Picon and how the bartender has spent years trying to create his or her own version of it. Amer Picon was, after all, an original and the key ingredient when the Brooklyn Cocktail was created. In fact, when asked what bottle most good bartenders would like to add to their bars, Amer Picon gets first place on almost all of their lists. To be fair, this might be because of a sense of legend or rarity, for sure. Still, there are many bottles of liquor no longer produced and are at least as rare. There seems to be some special aura surrounding this particular liqueur.
Amer Picon was created by Gaetan Picon in the mid 19th century. “Amer” means bitter in French, like “Amaro” in Italian. Picon was made with dried orange peels and bittering agents like gentian root and quinquina. The original formula was sold at 39% ABV/78 proof. The liqueur became very popular in France and quickly found its way to the US where it was used in the Brooklyn and other cocktails. In the 1970s, the company started changing the formula and, over time, cut the alcohol content to 18% ABV/36 proof. A shadow of its former self. It is still available in this milder form as Picon Club and Picon Biere.
Dave and I have ordered our fair share of Brooklyns over the years. Some bartenders replaced the Amer Picon with Italian Vermouth, Punt e Mes or an Amaro without so much as an explanation or apology. Others – the more serious mixologists – carefully described the elixir they created to substitute for the Amer Picon and then hovered over us waiting for us to pass judgment.
So, it’s with this background that I recently received a message from a family member that said they found a bottle of Amer Picon buried in a grandparent’s basement along with several other old bottles of liquor. They had no idea what it was. Obviously, I told them to keep it and found my way to their home intent on making a Brooklyn with Amer Picon for the first time. If, in fact, they wanted to open this rare bottle. Fortunately, they were game.
When I showed up, I spent time photographing the bottle (the actual bottle is the one pictured above) and trying to figure out its age. As far as we can tell, it’s from the late 1950s or early 1960s. As you can see, it’s the full 78 proof of the original formula. When we opened it, the cork was intact, but crumbled easily. There was no evaporation from the bottle. A good sign. We tried a shot of the liqueur, not knowing how it should taste and it tasted good – a strong, slightly sweet orange taste at first, followed by a dry, then bitter taste as it went down. Sorta like most Amari. The orange flavor was right up front, something we usually only get from sweeter liqueurs (think Cointreau or Triple Sec), but it was totally dry and a little flat tsting on the tongue. The big test was to use it in a Brooklyn which is the most popular cocktail that uses Amer Picon.
Brooklyn Cocktail Recipe
- 2 oz Rye (I used Bulleit Rye)
- 3/4 oz Dry Vermouth
- 1/4 oz Amer Picon
- 1/4 oz Maraschino Liqueur (I used Luxardo Maraschino)
- 1 Luxardo Cherry
Pour all ingredients in an ice-filled shaker and shake thoroughly until very cold. Strain into cocktail glass. Add the cherry and serve.
Why You’ll Like the Brooklyn Cocktail with Amer Picon
The Amer Picon gives this cocktail a very unusual taste. The strong and slightly bitter orange flavor is fantastic with the Rye and Marschino. The latter making the drink a bit more viscous and adding body to the overall sensation. The affect is smooth and dry. It is definitely a sipping drink. Not so much because of the alcohol content, but because of the flavor, which is different everytime you have another sip. After having our first, we decided to stop there. Perhaps because of the intensity of the flavors, we didn’t feel like a second would taste as good and moved on to other cocktails during the evening. The drink, in its intended form, is a great and unique cocktail. If you ever get the chance to try it, I highly recommend you do so.